One of the important reasons that makes saffron more expensive is its scarcity. Because the supply of goods affects its price and the supply of saffron is limited. All of saffron is almost produce in IRAN near 450 tons per year. In this article, we want to show you how big the saffron market is and what effect it has on your marketing and sales.
The first important point is to know how much saffron each person can use. for saffron consumption, the standard is 0.1 g per person per day. This amount means that every time you consume saffron, if you want to have a standard use, then you should consume about 10 to 15 saffron strings.
As you can see, if only the rich use saffron, it will end in 38 days each year. If we add any other population group based on the global pyramid of wealth, saffron will still run out in less than a year. And this shows one of the reasons for the high price of saffron.
All this shows that the saffron market can be bigger and developed. As one of the goals of Amata is to create access speed. For example, we estimate the market size of three countries, Kuwait, Qatar and Oman, which are among the 25 richest countries in the world with the most basic method. In the table below you can see the difference between the potential and actual markets. We use saffron data from Trademap and adult population from here.
The above table of negative values in the balance row indicates how much further the saffron market can expand. You can estimate the size of the market in your country in the same way. Contact us if you need more information or guidance.